This is the first time Biostime has chosen to work with an international 4A advertising agency.
Luo Fei, chief executive of Biostime, said he chose Y&R Guangzhou because the agency possesses a "unique brand asset valuation system that will further enhance Biostime’s brand strategy".
A new advertising campaign will launch in February 2015, including all aspects of strategic planning, communications, creativity and execution, according to Y&R Guangzhou’s general manager Luis da Rosa.