Jenny Chan 陳詠欣
Oct 31, 2014

Y&R Guangzhou wins Biostime business

GUANGZHOU - Maternal and child nutrition brand Biostime has appointed Y&R as its creative agency, focusing on brand strategy and communications for its milk powder and probiotic products.

Biostime has not previously worked with a 4A agency
Biostime has not previously worked with a 4A agency

This is the first time Biostime has chosen to work with an international 4A advertising agency.

Luo Fei, chief executive of Biostime, said he chose Y&R Guangzhou because the agency possesses a "unique brand asset valuation system that will further enhance Biostime’s brand strategy".

A new advertising campaign will launch in February 2015, including all aspects of strategic planning, communications, creativity and execution, according to Y&R Guangzhou’s general manager Luis da Rosa.


Just Published

1 hour ago

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

4 hours ago

Dr Oetker picks Adam & Eve/DDB to lead global ...

BBDO, the incumbent, will continue to handle Germany.

2 days ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

2 days ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.