Jenny Chan 陳詠欣
Oct 31, 2014

Y&R Guangzhou wins Biostime business

GUANGZHOU - Maternal and child nutrition brand Biostime has appointed Y&R as its creative agency, focusing on brand strategy and communications for its milk powder and probiotic products.

Biostime has not previously worked with a 4A agency
Biostime has not previously worked with a 4A agency

This is the first time Biostime has chosen to work with an international 4A advertising agency.

Luo Fei, chief executive of Biostime, said he chose Y&R Guangzhou because the agency possesses a "unique brand asset valuation system that will further enhance Biostime’s brand strategy".

A new advertising campaign will launch in February 2015, including all aspects of strategic planning, communications, creativity and execution, according to Y&R Guangzhou’s general manager Luis da Rosa.

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