Staff Reporters
Sep 26, 2014

Your cheat sheet to Day 3 at Spikes Asia 2014

SPIKES ASIA - Neither fatigue nor lasting effects from Wednesday's parties could slow our reporters in their efforts to cover as much as possible during Day 3 at Spikes. So here's your index of notable stuff from Thursday.

Your cheat sheet to Day 3 at Spikes Asia 2014

As always, you can catch up with every last bit of our Spikes Asia 2014 coverage. You know you want to.


Don't bother sifting through your whole feed, just check out our daily compendium of Twitter highlights, and see who took home the coveted trophy: The best of #SpikesAsia: Day 3.

Today's installment/contest is already underway.


Go here for all our photos from the festival, including Wednesday's parties and (coming soon) last night's Dentsu Aegis Network-hosted event.

Video recap

Day 3 video recap: Technology and creativity go hand-in-hand
In their third installment from the 2014 Spikes Asia Festival, Weber Shandwick's Jye Smith and Moska Najib look at how technology is enabling new forms of creativity.


The final Spikes Asia shortlists are out (Integrated and Creative Effectiveness)
The juries for the Integrated and Creative Effectiveness categories have released their shortlists for Spikes Asia 2014. The awards take place tonight, but you knew that already.

Seminar coverage

Fear's role in great creative work
Campaign Asia-Pacific’s day-three seminar drew three renowned creatives into a thought-provoking discussion on the factors that lead to confidence.

Gamification still has big implications: PHD
For a non-gamer, PHD chief executive Mike Cooper is extremely enthusiastic about play.

Burnie Burns discusses the power of hyper-engaged fans
The energetic Burnie Burns, founder and creative director of Texas-based production studio Rooster Teeth shared his thoughts on the power of large audiences and building a two-way engagement channel.

Beyond the wrist: The future of wearable tech
“Wearable technology plays by a different set of rules to every piece of consumer tech we’ve known so far,” said the editor-in-chief of the world’s best-selling technology magazine, Stuff.

People expect brands to use data to build experiences: Contagious
Brands should focus on designing transformational experiences based on data insights to avoid generating campaigns that look like "matching luggage", according to Will Sansom, director for content and strategy at Contagious Insider.

Brands must have the confidence to be authors: BBC
The festival's third day began with Sunita Rajan, the BBC’s EVP of advertising sales for Asia/ANZ, drawing on her own organisation's approach to content to show how good stories are put together.

How music is an inescapable ingredient for brands: Sony
As you look at successful brand initiatives, it’s often hard to imagine what they would be like without music. For brands it’s a space that’s difficult to ignore, but also one where it's easy to make missteps.

FCB simplifies the creativity-versus-technology debate
Is focusing on technology the right way to become creative, asked Edward Bell, FCB’s CEO for Greater China, and James Mok, ECD for the network in Asia-Pacific.

Social media is something we can stop ‘bullshitting’ about: Amir Kassaei
There’s no such thing as social media, according to Amir Kassaei, DDB’s global CCO, who may have set a record for the number of times a presenter said ‘bullshit’ during a single session at Spikes Asia.

See also: 15 minutes with Amir Kassaei
Offstage at Spikes Asia 2014, DDB's global chief creative officer gives us a quick rundown of his inspirations and pet hates of the moment, as well as a word of advice for young creatives.

TechTalk and Forum coverage

Programmatic and creativity: Marriage of the mediums
The more personal an ad is, the more engaging it is. Simple enough on the strategic level, but how do we get there? Chris Dobson, executive chairman of The Exchange Lab, shared techniques to programmatically blend digital, social and creative to boost engagement.

User-generated content: Should brands work with online talent?
Steph Bouvard from the World Federation of Advertisers (WFA) moderated a forum panel that looked at how brands can work with user-generated content to create a strong word-of-mouth strategy and build trust.

Creativity in social media: The next generation
The big idea is dead. Digital and social technology changes how ideas form and where they come from. To thrive today, brands and agencies need to be flat and fast, says Marc Landsberg, founder and CEO of Social Deviant.




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