Staff Reporters
Dec 14, 2016

Year in review: Top creative and media pitches

Our lineup of year-in-review features continues with the biggest creative and media pitches, as measured by R3.

Year in review: Top creative and media pitches

See all our 2016 year-in-review features: Brand crises; major appointments and departures; big launches; the best, worst and strangest ads; and more.

Today's list: The region's biggest creative and media pitches, provided by R3.

For more pitch and new-business insight, see R3's regular contributions to Campaign: The New Business League and Pitch List

TOP 5 APAC CREATIVE PITCHES

Agency Month Account Area Pitching agencies
Cheil Worldwide Sep Nissan Infiniti Motor (Digital) China Isobar China, Jung von Matt, Cheil Greater China
Havas Worldwide Sep Bank of Communications China Y&R, Grey and Dentsu Aegis
TBWA Oct Foxtel and Fox sports Australia TBWA, Clemenger BBDO
The Secret Little Agency Mar Singapore EDB Singapore TBWA, BBH, Publicis and Hakuhodo
BBDO Jan MetLife AP (8 Markets) Asia Pacific Undisclosed

 

TOP 5 APAC MEDIA PITCHES

Agency Month Account Area Pitching agencies
PHD June Volkswagen Global MediaCom, PHD, Havas Media, UM
MediaCom Sep P&G (SKII/Olay) Planning China Undisclosed
Zenith June Shanghai General Motors China  Carat, local agency
Mindshare Feb KangShiFu (Digital) China Undisclosed
Mindshare July IKEA China Undisclosed

 

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