Dentsu Sports Singapore, the appointed marketing agency for the event and responsible for arranging the sponsorship deal, will also carry out Yakult's activation duties.
The sponsorship is on top of Yakult's support for two national championships - the Singapore National Age Group and Singapore National Swimming Championships.
I am pleased that Yakult continues to see the merits and the returns of supporting swimming in Singapore, as its brand is instantly synonymous...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events