Yahoo’s Asia marketing and media head departs

SINGAPORE - Nitin Mathur, Yahoo’s senior director of marketing for APAC and head of media for Southeast Asia and India, has quit to join TE Connectivity as senior director and head of marketing for Asia.

According to his LinkedIn page, Mathur’s new responsibilities include developing marketing strategy, integrated marketing plans and digital adoption to grow TE’s brand and business in the region.

TE Connectivity is a Switzerland-based connectivity and sensor solutions company. According to Mathur, Asia contributes USD 4.2 billion to revenue and its key markets include China, South Korea, ASEAN, Taiwan, Hong Kong, Australia, New Zealand and India.

Mathur worked with Yahoo for more than nine years years where he led marketing and media for the firm’s growth markets in APAC. As head of media, he was in charge of digital content and media, driving editorial and content strategy, social media distribution and content partnership. He started his new role in May.

"There is significant convergence happening between hardware, devices and internet services, which is driving innovation around connected homes, cars and smarter digital factories," Mathur told Campaign Asia-Pacific. "TE Connectivity is at the helm of some of this transformation and the potential is immense. I had a fantastic tenure at Yahoo and this is natural progression."

Mathur’s departure comes as Yahoo announced plans to phase out seven of its 10 digital magazine including Yahoo Food, Yahoo Health, Yahoo Parenting and Yahoo Travel.

The struggling internet giant also announced plans to cut 15 percent of its workforce by the end of 2016 and intends to close offices in Dubai, Mexico, Buenos Aires, Madrid and Milan.

In 2014, Yahoo closed offices in Malaysia, Vietnam and Indonesia while centralising operations in Singapore. At the time, it laid off 25 people in Vietnam, 50 people in Indonesia and cut 15 jobs in Malaysia.