Xaxis has set up a global product team, to be headed by Bob Walczak, who was most recently the CEO of Light Reaction.
In his new role as a Xaxis executive vice president, Walczak will lead product management, global partnerships and supply across Triad Retail Media, Light Reaction and plista, the specialist brands under Xaxis.
In an email interview, Walczak told Campaign Asia-Pacific that a global product team will allow Xaxis to...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events