Gabey Goh
Mar 10, 2016

Xaxis Radio expands APAC coverage with four new markets

SINGAPORE - Xaxis has launched Xaxis Radio, its programmatic product for buying digital audio ads, in Indonesia, the Philippines, Malaysia and Singapore.

Xaxis Radio expands APAC coverage with four new markets

Through Xaxis Radio, advertisers can execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top-tier Internet radio pure-players, including MediaCorp, Astro and iRadio networks. 

Xaxis partnered with digital audio companies Triton Digital and AdsWizz for the APAC region and today’s announcement follows the product’s introduction in Australia in June 2015, via strategic partnership with Southern Cross Austereo (SCA) and Triton Digital.

Triton Digital already has a presence in the region, launching a2x, its programmatic audio advertising exchange via a partnership with Big Mobile, which was launched in December last year in Singapore, Malaysia, Hong Kong, Thailand, the Philippines, and Indonesia.

The new product offered by Xaxis is integrated with Turbine, the agency’s data-management platform (DMP), enabling advertisers to incorporate online and mobile radio buys within their overall digital media campaigns. It enables audience targeting by Turbine data, radio content, or daypart and extends reach beyond terrestrial radio to encompass the digital radio audience.

Rohan Philips, vice president of products and strategy at Xaxis APAC, said the consumption of audio content, particularly music, is becoming more mobile as audio streaming sees exponential growth.

"By combining unparalleled inventory reach with the real-time segmentation capabilities of our Turbine DMP, Xaxis Radio helps brands reach listeners with relevant and customised ads wherever they are listening to digital radio,” he said.

Philips added that with Xaxis Radio, advertisers will be able to reach their target audiences in situations where visual advertising wouldn’t be suitable including such “ultramobile activities” as driving, walking and exercising. 


Related Articles

Just Published

10 hours ago

Singapore introduces new laws to curb harmful ...

Singapore's parliament will debate the bill at the second reading in November.

11 hours ago

Kiwi life insurer raises the dead for a last ...

The work by Special New Zealand gives knocked-off drama series characters one last shot at acting, put to good use plugging Partners Life insurance.

11 hours ago

Women to Watch 2022: Emma Campbell, Tourism Fiji

Playing a key part in the revival of Fiji’s tourism, Campbell has built commercial success and a team of leaders while operating in a new country during the pandemic.

12 hours ago

CirclesLife's marketing lead on building a ...

The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.