Jun 2, 2006

Wyeth raises alert on disease's risks

Wyeth Pharmaceuticals has launched a public service campaign to raise awareness of the less known - but potentially fatal - pneumococcal disease, teaming up with the Singapore Paediatric Society for the through-the-line blitz.

Wyeth raises alert on disease's risks
Paprika Global, Wyeth's incumbent agency in Singapore and Malaysia, produced the creative to highlight the dangers, delivering the message through the perspective of a child asking her parents about a victim. The TVC and print work were supported by a week-long public awareness drive that included celebrity talks, news broadcasts and public exhibitions. Initiative handled all media duties.
Source:
Campaign Asia
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