Running across TV, print and online, the campaign aims at mothers and pregnant women by explaining the benefits of the product. The ad shows how the product can aid a family day out.
Sep 12, 2008
Wyeth Gold rolls out new Hong Kong push
HONG KONG - Leo Burnett has launched its first campaign for Wyeth premium brand Wyeth Gold into Hong Kong's competitive milk powder market, seeking to fight off competition from international and Japanese brands, all of which have heavy media spend in the region.
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