Conneen outlined five key foes that clients and agencies are struggling with: organisational change; measuring multi-channel ROI; the debate over insourcing and outsourcing; scalable innovation; and the pertinent issue of whether to place talent locally or globally.
On top of all that, agencies and clients have to contend with an attrition issue.
“We need to develop programs that can work across different channels, understanding the data and usage that comes from that,” he said, sharing some of the key initiatives undertaken by the agency to help hire and retain employees. These include graduate-trainee programs and moving high talent individuals across partner offices.
Audience observation: The audience was keen to know how much time Wunderman devoted to the talent issue versus operational ones, to which, Conneen said it was among the top five things the company is doing.
Campaign’s observation: It was worthwhile to know about all the programs and retention initiatives from Wunderman. But did we really need examples of all your employees who have rotated across offices?
Concurrently, Wunderman announced it would establish a global analytics center in Singapore.