Matthew Miller
May 4, 2016

Wunderman names Shanghai MD, client director

SHANGHAI - Wunderman has promoted from within to fill the Shanghai MD post left open when Bryce Whitwam stepped up to China CEO earlier this year, naming Pornthip Suchanthabut as the new MD.

L-R: Suchanthabut, Wong
L-R: Suchanthabut, Wong

Whitwam took on oversight of all three China offices—Shanghai, Beijing and Guangzhou—in January.

The company also named Jimmy Wong client services director in Shanghai, the role Suchanthabut formerly held. Wong was formerly business director for the agency’s Ford business, it's largest account.

Both will report to Whitwam.

Under their leadership, Wunderman Shanghai has grown sixfold in five years, making it the largest Wunderman office in the entire Asia-Pacific region, according to the company.

Suchanthabut joined the agency in 2009 to lead the agency’s Land Rover business. She has 15 years of experience expertise including event marketing, retail, digital, database marketing and CRM. Prior to joining Wunderman, she worked at both TBWA and Grey.

“Pornthip is one of the most dynamic and experienced integrated marketing experts in China,” Whitwam said in a release. “Her razor-sharp approach to strategy, together with her experience, passion and commitment has made her an instrumental part of our leadership team."

Wong served as business director for Ford since he joined the agency in 2008.



Related Articles

Just Published

18 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

18 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

18 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

19 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.