Adrian Peter Tse
Nov 28, 2014

Wrapup: 9 things you need to know this week

A few things you might have missed: Chinese LandWind’s Land Rover carbon copy, Agency of the Year and Network of the Year activity, Bruce Lee instant drinks, Airbnb’s homemade global campaign and restructuring at Hootsuite.

Wrapup: 9 things you need to know this week

1. Chinese LandWind brazenly rips Jaguar Land Rover

LandWind’s corporate website features a nifty slogan that reads ‘LandWind: Easy as 1-2-3’. It couldn’t be more fitting as the Chinese company featured a carbon copy of the Range Rover Evoque at the Guangzhou auto show in southern China last week. Jaguar Land Rover has vowed to take action against the Chinese car brand at a time where people have touted the end of copycat China. What’s even juicier is that the LandWind’s X7 will go on sale for about a quarter of the price of the Evoque (RMB 578,000). If that’s not controversial enough for you, the X7 is expected to arrive in dealerships later this month, while the real Chinese-made Evoque won’t be on the market for another two months. How would you feel as a brand if you were Land Rover?

2. Agency of Year: ANZ and Japan/Korea winners; Network of the Year shortlists

It's been a busy week in the Agency of the Year programme. Today we unveiled the winners in Australia/New Zealand and Japan/Korea. A few days back, we published the Agency Network of the Year shortlists. See www.aoyawards.com for details and table reservations for the all the Agency of the Year festivities.

3. P&G Malaysia’s crying babies

P&G launched an interactive YouTube video of screaming kids with skippable links. Ramanjit Singh Gulati, creative director at Grey KL, promises no children were harmed, or even greatly upset, in the making of the video.

4. Airbnb’s homemade global campaign

The new video campaign sets out to educate viewers about Airbnb, portraying the world as small and encouraging people to explore and discover. To produce the video, 30 people spent five weeks building an 85-square-metre train set, with more than 2,400 craftsmen hours spent creating the landscape. The work used 20 square metres of plywood, 12 litres of glue and more than 160 sheets of polyboard.

5. Agency-Marketer partnership award announced

In case you missed it, the winners are:

  • Isobar China and Coca-Cola (Gold)
  • Wunderman Shanghai and Land Rover China (Silver)
  • Lowe Asia Pacific and Dirt is Good (Bronze).

6. Hootsuite restructuring

Ken Mandel, managing director of Hootsuite Asia has confirmed his departure. Mandel told Campaign Asia-Pacific that the company was restructuring its global leadership around key verticals and that this arrangement  means “holistic management becomes a lot less necessary.”

7. Bruce Lee instant drinks

The official Bruce Lee Instant Drinks launched in Hong Kong this week with eight flavours inspired by the legend himself, according to licensing company Bruce Lee LLC. The company describes the beverage line as "new, healthy choices with great taste", and the "pride of Hong Kong" at an "affordable premium price".

8. Coke China crowdsources fresh ideas

A new "Coca-Cola China Video" contest offers €25,000 (US$31,175) in prizes and runs from 24 November to 18 January.  "If you had to explain to an alien who has never tried it before, which particular element of the Coke taste experience would you talk about?" the brief asks.

10. Tourism authority of Thailand produces ‘I hate Thailand’ video

Relentlessly friendly Thai people win over an angry, idiotic western tourist who claims to 'hate Thailand' in a video has achieved more than 1.5 million views and worldwide media coverage. This week the Tourism authority of Thailand revealed that they were behind the unbranded video.

 

Tags

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.