Maisie McCabe
Apr 9, 2015

WPP tops Effie Index for fourth year in a row

GLOBAL - WPP has topped the Effie Index as the most effective agency holding group globally for the fourth year in a row, as Omnicom's BBDO is named the most effective ad network.

WPP chief executive Sir Martin Sorrell pointed out that effectiveness

The Coca-Cola Company toppled Unilever from the top spot to be named the highest ranked marketing company. Coca-Cola was also the most effective brand, a title it has now held for three consecutive years.

Carolyn Everson, the chair of the board of directors, Effie Worldwide and vice president, global marketing solutions, Facebook, said Effie Worldwide’s annual Effie Index recognises the exceptional ideas that delivered results and made a difference for businesses globally.

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