Ben Bold
Nov 1, 2010

WPP invests US$5m in Facebook platform Buddy Media

GLOBAL - WPP Digital is investing US$5 million in Buddy Media, a Facebook management system used by some of the world's leading brands.

Facebook management system Buddy Media

The aim of the strategic partnership is to allow WPP to improve its clients' engagement with Facebook users.

WPP's investment will enable it to incorporate Buddy Media's platform into its technological products, so that brands can easily integrate Facebook-targeted marketing into their campaigns and monitor their effectiveness.

The deal also includes training in the use of the system for WPP agency staff.

Mark Read, WPP Digital's chief executive, said, As Facebook has surpassed the half-billion-users milestone,...

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