Sarah Shearman
Nov 15, 2011

WPP increases investment in China's digital industry

SHANGHAI - WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.

InGameAd: further investment made by WPP

The marketing services holding company has participated in a second round of financing in order to maintain its minority stake in the six-year-old Chinese company.

InGameAd employs 30 people and has clients including McDonald's, Nokia and Nike' WPP in initially invested in the company in August 2008.

New investor Singtel Innov8 and existing investor Revolution Capital also participated in the financing round.

WPP has marked Greater...

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