Ad Nut
Feb 16, 2016

Would you like fries with that, or corn?

From Hong Kong: 'See the bright side' for McDonald's by DDB Group Hong Kong

Would you like fries with that, or corn?

This campaign, including OOH, 35 buses and a 10-second TV spot, focuses on the quick-serve giant's brightly coloured new packaging and 'golden food choices'. The bus copy invites commuters to pick upstairs or downstairs to reflect their preference for McDonald's famous fries or a locally popular alternative, the corn cup. 

 
For the record, Ad Nut prefers downstairs.
 

 

CREDITS

VP Regional Director: Peter Rodenbeck
Head of Strategy & Innovation: Andreas Krasser
Group Creative Director: O’Poon
Associate Creative Director: Roy Ha
Associate Creative Director: Anderson Wan
Art Director: Jeffery Foo
Art Director: Meshiria Chan
Art Director: Isaac Chiu
Copy Writer: Benjamin Chan
Head of Broadcast: Annie Tong
TV Producer: Denise Wong
Business Director: Noel Yuen
Account Manager: Jenny Lai
Account Executive: Mini Chan
Media Agency: OMD Hong Kong
Business Director: Germaine Tse
Senior Buying Manager: Eppie Tsang
Planning Manager: Tiffany Cheng
Senior Buyer: Verna Kwan
Digital Planner: Mabel Ho
Planner: Phoebe Ng
TVC Director: Barry Mok – Bingo

 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

17 hours ago

How to trust the remote shooting process: Sweetshop'...

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

17 hours ago

Inside the 'outside-in' CMO model: Rupen Desai ...

Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.

17 hours ago

Cheil Worldwide promotes Jonghyun Kim to president ...

He replaces Jeongkeun Yoo who will stay on with the company as chairman.

21 hours ago

Nike and RTFKT step into the future with first ...

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.