Ad Nut
Feb 16, 2016

Would you like fries with that, or corn?

From Hong Kong: 'See the bright side' for McDonald's by DDB Group Hong Kong

Would you like fries with that, or corn?

This campaign, including OOH, 35 buses and a 10-second TV spot, focuses on the quick-serve giant's brightly coloured new packaging and 'golden food choices'. The bus copy invites commuters to pick upstairs or downstairs to reflect their preference for McDonald's famous fries or a locally popular alternative, the corn cup. 

 
For the record, Ad Nut prefers downstairs.
 

 

CREDITS

VP Regional Director: Peter Rodenbeck
Head of Strategy & Innovation: Andreas Krasser
Group Creative Director: O’Poon
Associate Creative Director: Roy Ha
Associate Creative Director: Anderson Wan
Art Director: Jeffery Foo
Art Director: Meshiria Chan
Art Director: Isaac Chiu
Copy Writer: Benjamin Chan
Head of Broadcast: Annie Tong
TV Producer: Denise Wong
Business Director: Noel Yuen
Account Manager: Jenny Lai
Account Executive: Mini Chan
Media Agency: OMD Hong Kong
Business Director: Germaine Tse
Senior Buying Manager: Eppie Tsang
Planning Manager: Tiffany Cheng
Senior Buyer: Verna Kwan
Digital Planner: Mabel Ho
Planner: Phoebe Ng
TVC Director: Barry Mok – Bingo

 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

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