Jenny Chan 陳詠欣
Feb 2, 2016

World's first Simpsons store set for Sanlitun, not Springfield

BEIJING - The first Simpsons flagship store will not be in the US, but in Beijing’s Sanlitun district come March. The move follows a deal between Twentieth Century Fox Consumer Products (FCP) and Her-Chain Clothing last year,

World's first Simpsons store set for Sanlitun, not Springfield

The 27-year-old series only began airing in China in late 2014 when bought the rights to stream it on its online video portal (see screenshot below), and when a Simpsons World app by FX Networks allowed Chinese fans to watch more than 500 episodes for free.

“We have very high expectations for ‘The Simpsons’ in China. They are pop culture icons that represent the American family, and early indications show real excitement and anticipation from the Chinese audience,” said Jeffrey Godsick, president of FCP.

Shanghai will be second in line, with 100 more stores planned to follow. Each store will cover about 250 sqm and offer 200 licensed products including T-shirts, hats, jackets, phone cases, stationery, pants, shoes and socks.

Next on the agenda will be a 20th Century Fox theme park in China's Guangdong province.


Related Articles

Just Published

1 hour ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

2 hours ago

Baby Shark doo doo doo doo doo. LG Styler doo doo ...

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

4 hours ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

4 hours ago

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.