Jenny Chan 陳詠欣
Feb 2, 2016

World's first Simpsons store set for Sanlitun, not Springfield

BEIJING - The first Simpsons flagship store will not be in the US, but in Beijing’s Sanlitun district come March. The move follows a deal between Twentieth Century Fox Consumer Products (FCP) and Her-Chain Clothing last year,

World's first Simpsons store set for Sanlitun, not Springfield

The 27-year-old series only began airing in China in late 2014 when Sohu.com bought the rights to stream it on its online video portal (see screenshot below), and when a Simpsons World app by FX Networks allowed Chinese fans to watch more than 500 episodes for free.

“We have very high expectations for ‘The Simpsons’ in China. They are pop culture icons that represent the American family, and early indications show real excitement and anticipation from the Chinese audience,” said Jeffrey Godsick, president of FCP.

Shanghai will be second in line, with 100 more stores planned to follow. Each store will cover about 250 sqm and offer 200 licensed products including T-shirts, hats, jackets, phone cases, stationery, pants, shoes and socks.

Next on the agenda will be a 20th Century Fox theme park in China's Guangdong province.

                                                                                       

Related Articles

Just Published

2 hours ago

Is Byron Sharp right to say the best response to ...

Sharp made the comments in an interview with Campaign.

2 hours ago

M&C Saatchi shares suspended after it misses audit ...

The group admitted another £2.4m in accounting 'adjustments' for past misstatements.

2 hours ago

Covid will be a two-year hit to media and entertainm...

Digital and OTT media spends increase while every other medium is hit by the pandemic according to KPMG's annual M&E report

11 hours ago

Aqilliz-BritePool: A blockchain-enabled cookieless ...

The companies announce a joint solution—which will be initially rolled out in Asia Pacific, Europe and the US—that promises privacy-compliant user identification with an immutable record of consent and data transactions.