David Blecken
Jun 8, 2015

World ALS Day initiative looks to deepen understanding of disease in Japan

TOKYO - The End ALS Association needs media space for the first commercial in Japan to focus on the disease, which features a patient from the advertising industry, Masahiro (Hiro) Fujita.

Masahiro (Hiro) Fujita (left) spearheads the association and appears in the ad

Fujita is the founder of the End ALS Association as well as a planner at McCann Worldgroup Japan. The commercial is part of an ongoing project to raise awareness and understanding of ALS amyotrophic lateral sclerosis, also known as Lou Gehrig's disease under the banner One try one lifeRoad to end ALS’. It is due to run on 21 June, which marks World ALS Day. 

The End ALS Association is soliciting...

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