SINGAPORE: CCG.XM, the ebusiness solutions arm of the Cordiant
Communications Group, and Schering AG are bringing the popular
femalelife.com website to women in Asia.
Introduced by XM in Europe in September last year, www.femalelife.com is
an interactive site that educates women on their bodies and the changes
experienced from puberty through menopause. It also offers information
relating to fertility and contraception.
XM is redesigning the current international site, tailoring it to local
Asian languages and interests, initially in China, Korea, Taiwan,
Malaysia, Singapore and the Philippines. XM earlier won the appointment
of online brand consultant to Singapore Airlines.