Staff Reporters
Nov 30, 2010

Win a Cannes nomination with Coca-Cola's latest creative contest

Brand engagement and marketing company Eyeka Asia is putting a Cannes Lions 2011 nomination up for grabs for the winner of Coca-Cola's 'Energising refreshment' competition.

Coca-Cola's Energising Refreshment competition
Coca-Cola's Energising Refreshment competition

Through its ‘Energising refreshment' competition, Coca Cola is inviting both professionals and non-professionals to submit their idea of the three concepts of energy, forward momentum and positivism through either video, animation, illustration, design and photography. 

This marks the largest co-creation campaign organised by Eyeka, involving its 100,000 creators across 75 countries. 

The winning work will be nominated for Cannes Lions 2011. Prizes also include between US$15,000 and US$30,0000.

"Artists from all genres have interpreted Coca-Cola in their own unique way, giving the brand the depth it has today,” says Leonardo O'Grady, director for sparkling activation platforms at Coca-Cola Pacific Group.

“The idea of helping an artist as an individual get onto a global stage and even potentially take them to Cannes is very exciting for us,” added O'Grady.

The competition closes on 26 December 2010.

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