Through its ‘Energising refreshment' competition, Coca Cola is inviting both professionals and non-professionals to submit their idea of the three concepts of energy, forward momentum and positivism through either video, animation, illustration, design and photography.
This marks the largest co-creation campaign organised by Eyeka, involving its 100,000 creators across 75 countries.
The winning work will be nominated for Cannes Lions 2011. Prizes also include between US$15,000 and US$30,0000.
"Artists from all genres have interpreted Coca-Cola in their own unique way, giving the brand the depth it has today,” says Leonardo O'Grady, director for sparkling activation platforms at Coca-Cola Pacific Group.
“The idea of helping an artist as an individual get onto a global stage and even potentially take them to Cannes is very exciting for us,” added O'Grady.
The competition closes on 26 December 2010.