Surekha Ragavan
Apr 3, 2018

Will the Marriott meetings commission cut affect Asia?

The cost of customer acquisition in the meetings ecosystem has risen dramatically over the last five years—but how will Asia properties react?

Early this year, Marriott International announced that it would reduce commissions on group bookings from 10% to 7% for all its US and Canada properties.

In a letter sent out to travel partners, the hotels giant stated that “changing economics” and “growing costs” have forced it to evaluate its intermediary compensation model.

“Marriott’s group distribution costs are growing faster than our group revenue these costs are limiting our ability to invest in...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
Cindy Gallop: India's men must call out harassment too
Premium
14 hours ago

Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.

Premium
Adidas brings Das Day to Chinese skateboarders
Premium
14 hours ago

Adidas brings Das Day to Chinese skateboarders

The German sports brand works with Jack Morton to deliver a 'street-level' immersive experience of skateboarding in Shanghai.

Premium
Tag Heuer offers J.League tickets via Instagram free kick competition
Premium
14 hours ago

Tag Heuer offers J.League tickets via Instagram ...

A fun, straightforward promotion by the sponsor makes good use of Instagram Stories.

Premium
GroupM launches addressable TV service in Australia
Premium
15 hours ago

GroupM launches addressable TV service in Australia

Finecast allows advertisers to target viewers across multiple on-demand, set-top-box and live-streaming services.