Babar Khan Javed
Jul 12, 2018

Will the acquisitions by Forrester Research reinvent analysis firms?

The market has proven that real-time CX insights are an operational advantage.

As companies seek to capture larger chunks of the industry profit pool, capabilities will be prioritized.

The recent dual acquisitions by Forrester Research prove that even the market leader in technology intelligence is not excused from a digital transformation, requiring real-time tools to provide strategic recommendations around customer experience CX.

The market has reached a point where customers expect companies to rapidly respond to feedback, wherever and however that feedback is provided, said George F. Colony, chairman and CEO of Forrester Research. In a market where companies win or...

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