Will quotivational posters and poor content damage the value of LinkedIn?

Once the business community’s great networking hope, LinkedIn is rapidly falling into social media no man’s land—stuck between a weak content rock and an inspirational hard place.

For content marketing, social media has provided opportunities of a scale unimaginable 10 years ago. For me, publishing through LinkedIn was the Promised Land. I accepted that self-publishing removed a certain aspect of quality control and editorial independence, but this would be balanced by the opportunity to reach millions of potential readers. Never, had an everyday’ business person been provided with a platform to directly market their clients’ skills and services on such a scale.

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