Staff Reporters
Feb 10, 2021

Wieden+Kennedy tries to adapt without changing its identity

AGENCY REPORT CARD: The steadfast independent remains unlike any other agency we track, and you can't argue with its creative output. Did it make enough headway on diversity and innovation to improve its final grade?

Ikea
Ikea

Never one to follow trends or spout buzzwords, Wieden+Kennedy has an innate open-mindedness that actually makes it more adaptable than you might expect from a defiantly old-school creative agency.

Did the agency's three APAC offices adapt enough to change its overall grade? Our full Agency Report Card on Wieden+Kennedy—with the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits. 

Related Articles

Just Published

12 hours ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

13 hours ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

13 hours ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

14 hours ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.