Staff Reporters
Feb 10, 2021

Wieden+Kennedy tries to adapt without changing its identity

AGENCY REPORT CARD: The steadfast independent remains unlike any other agency we track, and you can't argue with its creative output. Did it make enough headway on diversity and innovation to improve its final grade?


Never one to follow trends or spout buzzwords, Wieden+Kennedy has an innate open-mindedness that actually makes it more adaptable than you might expect from a defiantly old-school creative agency.

Did the agency's three APAC offices adapt enough to change its overall grade? Our full Agency Report Card on Wieden+Kennedy—with the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits. 

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