Staff Reporters
May 5, 2020

Wieden+Kennedy is proof that independence can be a powerful thing

AGENCY REPORT CARD: See Wieden+Kennedy's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Wieden+Kennedy is proof that independence can be a powerful thing

The fiercely independent Wieden+Kennedy (W+K) continues another solid year on the back of some of its greatest campaigns ever for star client Nike in 2018. Once again, Bryan Tilson’s Shanghai outpost shines in the region with an impressive 10.3% growth over the previous year encouraged by two big wins: HP Omen and Oppo. But did leadership changes in Delhi and Tokyo have an impact on the agency’s regional growth and overall score?

Overall, how did Weiden+Kennedy respond to the challenges it faced in APAC in 2019?

Check out Weiden+Kennedy's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

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