The pitch also involved incumbent agency Smart.
Whybin TBWA Tequila will take charge of Stihl's through-the-line creative business. Targeting the commercial, industrial and agricultural sectors as well as DIY users, the creative agency will be responsible for increasing brand awareness for Stihl in the Australian market.
The first campaign is expected in mid-2011. The creative work will consolidate 300 independent retailers under the distributor Specialist Dealer Network for Stihl.
Stihl’s media business remains with Geoff Pettitt Media.