Darren J Kerr
Dec 13, 2017

Why stories are at the heart of live experience

Forget gimmicks and technology fads, what consumers want is to be told a good story.

The live event landscape is awash with a technology tsunami, while the convergence of digital and face-to- face is becoming ever-more impactful. Brands are valued not solely by sales, but by likes’ and the squatting rights of consumers’ front of mind.

Forget gimmicks and technology fads. What consumers and audiences wantwhat they’ve always wantedis to be told a good story. People connect with people and storytelling blesses brands with humanity.

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