Rakuten Data Marketing, a joint-venture between Rakuten and Dentsu the companies hold 51% and 49% stakes respectively opened for business in late 2017. As high-tech as you might expect a data consultancy led by an ecommerce company to be, president and representative director Makoto Arima explains that at its heart is the desire to finally measure the impact of TV on purchase behaviour.
The new venture aims to grow Rakuten’s advertising business as the company...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events