Paul Phillips
Nov 22, 2017

Why marketers are disillusioned with social-media marketing

If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.

The number one social media challenge for marketers according to Mary Meeker’s 2017 report is measuring ROI 61%. Why are so many marketers finding social ROI challenging

As marketers have leapt into social media they’ve been keen to embrace new metrics, but haven’t probably correlated them to figure out what they indicate.

Currently, the number one metric used to measure success...

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