Kim Benjamin
May 10, 2019

Why independent agencies thrive in China

“In Shanghai, even a new starter can get a foot in the door. If you don’t stay hungry and on top of the game, you could be supplanted without even knowing it.”

In December, Shanghai-based Apax Group was named Greater China Experiential Marketing Agency of the Year at the Campaign Asia-Pacific Agency of the Year awards, beating the likes of global players such as Auditoire, Jack Morton Worldwide and Uniplan. 

This is just one example of how independent and domestic agencies in China are holding their own against more established competition. 

For Yeelin Ng, vice president of Greater China events at Apax...

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