Charlie Baillie
Oct 31, 2019

Why gaming is advertising's new Darwinian struggle

Online gaming is set to become the next battleground for brands, but it comes with a new skillset.

Online gaming in Asia is booming. According to MarketWatch, APAC is forecast to be the largest online gaming market by 2023, valued at over US$241 billion, with the Southeast Asian market growing by 22% from last year, making it the fastest growing region globally. This region is also projected to have more than 250 million mobile gamers by 2021.

And if consumers aren’t playing, they’re watching esports on channels like Twitch,...

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