Online gaming in Asia is booming. According to MarketWatch, APAC is forecast to be the largest online gaming market by 2023, valued at over US$241 billion, with the Southeast Asian market growing by 22% from last year, making it the fastest growing region globally. This region is also projected to have more than 250 million mobile gamers by 2021.
And if consumers aren’t playing, they’re watching esports on channels like Twitch,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events