Brian Corrigan
Oct 19, 2016

Why every marketing department needs a journalist

Hire journalists, even if they would be an uneasy fit within your marketing department, writes Spectrum's Brian Corrigan.

Most journalists won’t be looking for opportunities to make your products and services part of your brand story. They’ll be uncomfortable when team conversations descend into industry acronyms and business buzzwords. They won’t drink freely from the font of corporate Kool-Aid.

And that’s exactly why you need them on your team.

We’re all drowning in content. In the next minute, digital marketing consultancy Smart Insights estimates more than 1,200 blogs will...

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