David Blecken
Apr 27, 2016

Why an agency invested in insect snack bars

TOKYO - A good deal has been written recently about the nutritional and ecological benefits of adding protein from insects to the human diet. But it still comes as a surprise when an ad agency invests in the concept.

Cricket protein bars: the future of advertising?

Dentsu Ventures, an investment arm of Dentsu with a capital of 5 billion around US$45 million, just staked an undisclosed sum in Exo, a New York-based company specialising in food products that use cricket protein.

Dentsu Ventures is an experimental division that invests in non-advertising-related enterprises that it sees as potentially useful to Dentsu’s own business in the future.

In a statement, Dentsu describes Exo as “the leading company...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Travel brands, know your place
Premium
2 days ago

Travel brands, know your place

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

Premium
Ever seen a fairy tale with a non-evil stepmother?
Premium
2 days ago

Ever seen a fairy tale with a non-evil stepmother?

Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.

Premium
Pacific World unveils emerging destinations for 2019 and 2020
Premium
2 days ago

Pacific World unveils emerging destinations for ...

Find out which Asian cities made the list.

Premium
Now Ireland is investigating Google over GDPR
Premium
2 days ago

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.