Greg Paull
May 7, 2014

Where there's mystery, there's margin

The above quote from a presenter set the theme for the annual ANA Advertising Financial Management Conference in Naples, Florida, where 400 of the world’s biggest procurement and marketing leaders gathered with agencies and consultants for a three-day talkfest.

Greg Paull is principal of R3

As digital continues to grow in the US, and the path between marketer and publisher becomes murky, there’s ongoing concern about the mystery of the media process. This once-ever event has it all. Most of the top players are here Sarah Armstrong of Coca-Cola is set tomorrow to review their Value Based Compensation system, but today it was the turn of Kimberly Clark, Ford and Nationwide to kick things off. Sheryl Connelly made us all jealous of...

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