Ad Nut
Mar 4, 2016

Where is that large automobile?

From Australia: 'What's your lifestyle expectancy?', for Challenger Annuities by J Walter Thompson Sydney

Where is that large automobile?

This campaign cleverly and elegantly visualises the risk of poor retirement planning—living longer than your money and having to accept reductions in lifestyle. 

The campaign includes television, print, radio and digital, each addressing specific market forces, such as share prices, that can affect an individual’s retirement plans.

Contemplating the plight of these bereft humans makes Ad Nut grateful for the simpler, nut-based economy of squirrel-kind. On the other hand, Ad Nut expects to go on collecting nuts until the fuzzy-tailed grim reaper comes.

Ad Nut thanks Talking Heads for this item's headline.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

3 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

3 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

4 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

4 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time