Ad Nut
Mar 4, 2016

Where is that large automobile?

From Australia: 'What's your lifestyle expectancy?', for Challenger Annuities by J Walter Thompson Sydney

Where is that large automobile?

This campaign cleverly and elegantly visualises the risk of poor retirement planning—living longer than your money and having to accept reductions in lifestyle. 

The campaign includes television, print, radio and digital, each addressing specific market forces, such as share prices, that can affect an individual’s retirement plans.

Contemplating the plight of these bereft humans makes Ad Nut grateful for the simpler, nut-based economy of squirrel-kind. On the other hand, Ad Nut expects to go on collecting nuts until the fuzzy-tailed grim reaper comes.

Ad Nut thanks Talking Heads for this item's headline.


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