Staff Writer
Jul 8, 2019

When data meets creativity

Sifting through ‘real’ from ‘fake’ data is important but a more challenging issue confronting brands and marketers might be the ethics of data.

PARTNER CONTENT

Data has been an essential part of marketing for years, but running alongside that has been a tension when it comes to the involvement of data in the creative process.

If data is the new currency, where does creativity fit in Are agency creatives the next dinosaurs or can the interplay between...

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