Staff Reporters
Aug 27, 2013

What's the biggest scandal of the last 40 years?

What's the best agency that's no longer around? What's your most hated buzzword? Which country has made the most improvement in marketing quality? Let us know in this short survey about the industry in Asia over the last 40 years.

What's the biggest scandal of the last 40 years?

We're getting ready to celebrate 40 years of covering marketing in Asia (first as Media magazine and later as Campaign Asia-Pacific). We'll have a special October issue and some exciting interactive online features devoted to looking back at the significant milestones of the past 40 years—and forward to the next 40 years.

As part of all that, we need your input. We want your help in identifying some of the key past events and in guessing what's to come. To that end, we're going to release a series of quick surveys focusing on People, The Work, The Industry, and The Future. The third one, on The Industry, appears below.

The best responses will be featured in our celebratory coverage (with your name if you choose to provide it). Please take a few minutes to give us your thoughts, and share this with your colleagues. After all, it's your industry.

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