Staff Reporters
Jun 10, 2015

What you're up against at Cannes Lions: 40,000+ hopefuls

The Cannes Lions International Festival of Creativity has received a record of 40,133 entries, counting Cannes Lions, Lions Health and Lions Innovation.

What you're up against at Cannes Lions: 40,000+ hopefuls

The total includes 37,426 entries in Cannes Lions, 1,862 in Lions Health and 845 in Lions Innovation.

For comparison, last year's total for Cannes Lions was an eerily similar 37,427, although that included 206 Innovation entries, which this year are broken out separately. The Cannes Health total for last year was 1,423.

So for the record:

  • This year's grand total of 40,133 is up by 1,283 entries (3.3 per cent) over last year's grand total of 38,850
  • Cannes Lions entries were flat, increasing by 205 entries (0.6 per cent) to 37,426 from last year's total of 37,221
  • Lions Health entries increased by 439 (31 per cent), from 1,423 to 1,862
  • Lions Innovation entries, powered by 619 entries in 'Creative Data', increased by 639 (310 per cent), from 206 to 845.

Cannes Lions takes place from 21 to 27 June, Lions Health on 19 and 20 June and Lions Innovation on 25 and 26 June.

Cannes Lions organisers noted that the Press and Outdoor categories saw declines, but added that Radio had nearly its best year ever. Other categories charting increases include Creative Effectiveness, which doubled, Film (up 8 per cent), Branded Content & Entertainment (18 per cent) and Film Craft (6 per cent).

“It’s particularly interesting to see such significant rises in these categories,” said Philip Thomas, CEO, Lions Festivals. “Creative Effectiveness has doubled, adding yet more evidence for creativity as a business driver, while categories like Film, Film Craft and Branded Content & Entertainment show how important these tools are for telling stories.”

The new Glass Lion, billed as 'The Lion for Change' and meant to honour work that addresses issues of gender inequality or prejudice, received 166 entries. Proceeds from the Glass Lion entries will go to a charity that will be chosen from a shortlist of 10 by Cannes Lions delegates during the festival.

Coverage note: Campaign Asia-Pacific will have two journalists at Cannes covering the festival, and we'll also be crunching the numbers to track the region's metal performance as the awards roll in. In case you've missed it, we have been publishing a series of Cannes predictions by prominent APAC creatives. See all our Cannes 2015 coverage at campaignasia.com/cannes2015

Here is a breakdown of entries by category:

Category Entries
Branded Content & Entertainment Lions 1,394
Creative Data Lions 619
Creative Effectiveness Lions 160
Cyber Lions 3,738
Design Lions 2,409
Direct Lions 2,813
Film Lions 3,070
Film Craft Lions 2,205
Glass lion: The Lion for Change 166
Health & Wellness Lions 1,430
Innovation Lions 226
Media Lions 3,179
Mobile Lions 1,246
Outdoor Lions 5,037
Pharma Lions 432
PR Lions 1,969
Press lions 4,470
Product Design Lions 280
Promo & Activation Lions 3,196
Radio Lions 1,720
Titanium and Integrated Lions 374
Total 40,133

 

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