Emily Tan
Dec 1, 2011

Well-off consumers are more loyal in China, less so in India, and skeptical in Australia

ASIA-PACIFIC – Consumers in China from wealthier backgrounds tend to be more loyal to brands, and value loyalty more than those from other socio-economic backgrounds. The reverse is often true in India, a consumer loyalty study by data marketing service Epsilon has found.

China's wealthy prefer brand communication via social media the most

The study was conducted in partnership with LoyaltyOne and brand loyalty research firm Colloquy. The survey was conducted online, but recruited directly from central location in India for SEC C representatives - a segment with relatively low internet penetration, with consumers in six countries the US, Australia, India, China, Canada and Brazil. In China, 627 respondents were surveyed, 508 in India and 510 in Australia. The results were benchmarked against the US where 1,100 consumers were...

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