The study was conducted in partnership with LoyaltyOne and brand loyalty research firm Colloquy. The survey was conducted online, but recruited directly from central location in India for SEC C representatives - a segment with relatively low internet penetration, with consumers in six countries the US, Australia, India, China, Canada and Brazil. In China, 627 respondents were surveyed, 508 in India and 510 in Australia. The results were benchmarked against the US where 1,100 consumers were...
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