WEB BRIEFINGS: Kick Media, Groove Street in partnership deal

Kick Media and Groove Street Entertainment have formed a

partnership to build Kick Media's brands and content in Asia.

The agreement calls for Groove Street to develop the online content for

Teen and Movieline magazines, among many other properties.

Mr Henry Winter, president of Groove Street Entertainment said Groove's

approach to combining sponsors, entertainment companies, content, and

ecommerce would "help make Kick a success from Australia to Japan".

"Their content is a great fit for what our sponsors need and for our

value-added ecommerce applications, such as SuperTickets," he said.

Groove Street Entertainment is an online entertainment marketing company

based in Hong Kong. The company creates partnerships between sponsors,

content providers, media, and retail to facilitate strategic combined

marketing.

Groove Street's properties include websites Volcano and Zu (for the

15-35 and 5-10 demographics, respectively).