Jenny Chan 陳詠欣
Dec 10, 2014

WE Group zeros in on marketing technology

BEIJING - WE Group has launched a fourth firm in China, WE Tech, as an independent company. Its purview is to serve clients beyond the parent company's roster and focus on the development of mobile, social and e-commerce applications and software.

WE Group zeros in on marketing technology

Wang Zhengyang, (not to be confused with the 12-year-old "hacking prodigy" who exposed security flaws in his school's system) is the lead for the company, which positions itself as a technology solution provider.

WE Tech's team of 14 has four areas of service focus:

(1) HTML5, mobile apps, O2O solutions, WeChat distribution systems;

(2) Mobile websites on WeChat and corporate sites; mobile-e-commerce

(3) CRM systems, listening research

(4) System maintenance services, SMS and digital ad distribution, digital technology consultancy

Viveca Chan, CEO of WE Group, explained that the new firm fills a clear market demand. She highlighted a strong need for smart technology solutions that understand China and can deliver real go-to-market speed.

The new tech arm will not be tied to only existing parent clients. Other WE Group companies include WE Marketing, a branding and marketing agency; WE Digital, a digital and social media agency; WE Commerce, a e-commerce distributor and service provider.

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