Wang Zhengyang, (not to be confused with the 12-year-old "hacking prodigy" who exposed security flaws in his school's system) is the lead for the company, which positions itself as a technology solution provider.
WE Tech's team of 14 has four areas of service focus:
(1) HTML5, mobile apps, O2O solutions, WeChat distribution systems;
(2) Mobile websites on WeChat and corporate sites; mobile-e-commerce
(3) CRM systems, listening research
(4) System maintenance services, SMS and digital ad distribution, digital technology consultancy
Viveca Chan, CEO of WE Group, explained that the new firm fills a clear market demand. She highlighted a strong need for smart technology solutions that understand China and can deliver real go-to-market speed.
The new tech arm will not be tied to only existing parent clients. Other WE Group companies include WE Marketing, a branding and marketing agency; WE Digital, a digital and social media agency; WE Commerce, a e-commerce distributor and service provider.