We Are Social launches in Beijing

The Beijing launch follows the opening of the Shanghai office two years ago.

L-R: Wenny Qin, Pete Lin and Leslie Guo
L-R: Wenny Qin, Pete Lin and Leslie Guo

Global social media agency We Are Social has opened an office in Beijing, its second in China after the launch of its Shanghai office in 2015.

Pete Lin, managing director for Greater China and founder of the Shanghai office, will lead the Beijing team. He is joined by Wendy Qin, formerly from Golin Magic, as account director, and Leslie Guo, formerly of Hanzhong Group, as creative director. 

The Beijing office has launched with China Minsheng Bank, Nestlé and China Mobile's Migu as clients. The Shanghai office now has 15 clients including Beats by Dre, MCM and Acer. 

Speaking on the new launch in Beijing, Robin Grant, co-founder of the agency, said in a statement: "Opening a Beijing office is a natural progression for We Are Social, with the huge growth of our client portfolio in the region coupled with growing demand for both country-wide and international campaigns, this new team will enable us to deliver even bigger and better work for clients in Beijing."

Meanwhile, Lin said: "Beijing has always been an important market in our China expansion strategy and we are incredibly excited to be working with such prestigious brands as our founding clients. 

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.