We Are Social launches in Beijing

The Beijing launch follows the opening of the Shanghai office two years ago.

L-R: Wenny Qin, Pete Lin and Leslie Guo
L-R: Wenny Qin, Pete Lin and Leslie Guo

Global social media agency We Are Social has opened an office in Beijing, its second in China after the launch of its Shanghai office in 2015.

Pete Lin, managing director for Greater China and founder of the Shanghai office, will lead the Beijing team. He is joined by Wendy Qin, formerly from Golin Magic, as account director, and Leslie Guo, formerly of Hanzhong Group, as creative director. 

The Beijing office has launched with China Minsheng Bank, Nestlé and China Mobile's Migu as clients. The Shanghai office now has 15 clients including Beats by Dre, MCM and Acer. 

Speaking on the new launch in Beijing, Robin Grant, co-founder of the agency, said in a statement: "Opening a Beijing office is a natural progression for We Are Social, with the huge growth of our client portfolio in the region coupled with growing demand for both country-wide and international campaigns, this new team will enable us to deliver even bigger and better work for clients in Beijing."

Meanwhile, Lin said: "Beijing has always been an important market in our China expansion strategy and we are incredibly excited to be working with such prestigious brands as our founding clients. 

Related Articles

Just Published

18 hours ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

18 hours ago

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

18 hours ago

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

19 hours ago

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.