Global social media agency We Are Social has opened an office in Beijing, its second in China after the launch of its Shanghai office in 2015.
Pete Lin, managing director for Greater China and founder of the Shanghai office, will lead the Beijing team. He is joined by Wendy Qin, formerly from Golin Magic, as account director, and Leslie Guo, formerly of Hanzhong Group, as creative director.
The Beijing office has launched with China Minsheng Bank, Nestlé and China Mobile's Migu as clients. The Shanghai office now has 15 clients including Beats by Dre, MCM and Acer.
Speaking on the new launch in Beijing, Robin Grant, co-founder of the agency, said in a statement: "Opening a Beijing office is a natural progression for We Are Social, with the huge growth of our client portfolio in the region coupled with growing demand for both country-wide and international campaigns, this new team will enable us to deliver even bigger and better work for clients in Beijing."
Meanwhile, Lin said: "Beijing has always been an important market in our China expansion strategy and we are incredibly excited to be working with such prestigious brands as our founding clients.