Wavemaker, the WPP agency formed by the merger of Maxus and MEC officially opened for business in China on Tuesday, across its offices in Beijing, Shanghai, Guangzhou and Nanjing.
The agency began operation in the US, Australia and India in early November. It is expected to complete its formal launch in all of its 90 countries globally, with 8,500 employees, in January, according to a spokesperson.
Wavemaker China has a staff of 800, and its clients include Daimler, Meituan, Chanel, Pfizer and Danone.
Gordon Domlija, CEO for Greater China, said the company has a new name but its principles, approach and behaviour remain consistent. He cited the company's purchase journey insights, alongside GroupM’s audience technology, [m]Platform, as strengths.