Matthew Miller
Nov 12, 2018

Wavemaker HK Client Solutions makes trio of hires in performance, strategic planning

The agency names a head of digital and head of strategy, as well as a performance director.

L-R: Adrian Lee, Diego Cerrone, Omar Crutchley
L-R: Adrian Lee, Diego Cerrone, Omar Crutchley

Wavemaker Hong Kong has added a trio of new hires to its client solutions hub: Adrian Lee as head of digital, Diego Cerrone as head of strategy and Omar Crutchley as performance director.

Lee, who was in London for the last three years as digital strategy and innovation director with Dentsu Aegis Network's Vizeum, and Cerrone, who was previously with Wavemaker Shanghai but spent the last year as a lecturer at the SP Jain School of Management in Dubai, will report to MD Allison Coley.  Crutchley, who will report to Lee, was previously head of paid media at Edelman UAE. Cerrone and Crutchley are onboard as of today; Lee joins on 26 November.

Lee's role will focus on the creative use of data and content, according to the agency, while Crutchley will bring advanced technologies to the team.

“With Adrian and Omar joining our team, we are well poised to offer even stronger digital marketing solutions to our clients," Coley said in a media release.

Cerrone will drive purchase-journey planning across clients and teams to strengthen the agency's ability to lead international clients across APAC and globally, she said.

Lee's move is a return to both Hong Kong and GroupM; he was MediaCom’s head of digital back in 2014, prior to which he spent seven years in MediaCom’s London and Indonesia offices. He said he has kept a close eye on Wavemaker since its inception and expects the Hong Kong office to play an integral part in the network’s growth.

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