Omar Oakes
Jun 24, 2020

Watch: Snap Minis are part of the social media ecommerce revolution

VCCP's head of innovation explains how Snapchat's new feature that lets brands create micro-apps could shake up ecommerce.

Snap Minis: feature allows brands to integrate third-party media into Snapchat
Snap Minis: feature allows brands to integrate third-party media into Snapchat

Brands should take notice of Snap Minis, Snapchat's recently announced feature, because it opens the door for social media users to "do stuff" on the platform rather than just chat to one another.

That's the view of VCCP's head of innovation, Peter Gasston, whose says Minis mark the beginning of Snapchat's move into social commerce, which is already a multibillion-dollar market in China and will soon be big in the US and Europe.

Snap Minis, due to launch in July, are a new way for developers to put third-party media built with HTML5 into Snapchat and integrate it within user conversations on the platform. For example, Headspace has created a Headspace Mini that allows Snapchatters to meditate and send messages to friends, while Atom helps friends buy cinema tickets and watch film trailers.

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.

2 days ago

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

2 days ago

Brandalism hijacks billboards to criticise airline ...

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.