Omar Oakes
Jun 24, 2020

Watch: Snap Minis are part of the social media ecommerce revolution

VCCP's head of innovation explains how Snapchat's new feature that lets brands create micro-apps could shake up ecommerce.

Snap Minis: feature allows brands to integrate third-party media into Snapchat
Snap Minis: feature allows brands to integrate third-party media into Snapchat

Brands should take notice of Snap Minis, Snapchat's recently announced feature, because it opens the door for social media users to "do stuff" on the platform rather than just chat to one another.

That's the view of VCCP's head of innovation, Peter Gasston, whose says Minis mark the beginning of Snapchat's move into social commerce, which is already a multibillion-dollar market in China and will soon be big in the US and Europe.

Snap Minis, due to launch in July, are a new way for developers to put third-party media built with HTML5 into Snapchat and integrate it within user conversations on the platform. For example, Headspace has created a Headspace Mini that allows Snapchatters to meditate and send messages to friends, while Atom helps friends buy cinema tickets and watch film trailers.

Source:
Campaign UK

Related Articles

Just Published

3 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

4 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

4 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.