Staff Reporters
Jan 27, 2015

Warc's 2015 adspend forecast: India and China lead the way

GLOBAL - Warc's latest consensus forecast predicts global adspend growth of 5.1 per cent in 2015, down slightly from an expected 5.3 per cent in 2014, although India and China can still look forward to double-digit increases.

Warc's 2015 adspend forecast: India and China lead the way

Warc's consensus is based on a weighted average of predictions at current prices from ad agencies, media monitoring companies, analysts, Warc itself and other industry bodies, according to the organisation.

The forecast predicts year-on-year net growth for 12 out of 13 markets in 2015, with India and China leading the way (see first table below). Compared with its last report in July, Warc slightly lowered its forecast for the other two APAC markets in the report, Australia and Japan. However, both will still be in the black on a year-on-year basis.

From the media point of view, only print formats will experience a contraction in spending (see second table below). However, TV's expected growth rate tumbled the most compared with the July forecast, falling behind cinema and OOH.

Warc predicts 6 per cent growth in 2016.



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