Staff Reporters
Oct 31, 2017

Warc announces Asian Strategy 2017 winners

Close to 200 entries were whittled down to a list of 16 winners, with one Grand Prix awarded.

Warc announces Asian Strategy 2017 winners

SK-II’s ‘The Marriage Market Takeover’ was the Grand Prix winner at this year’s Warc Asian Strategy awards.

Unveiled yesterday, the list of 16 winners is dominated by India, which took home 10 awards, including a gold that also ran in Pakistan. China was next with three awards.

The awards celebrate the best strategic campaigns that have driven solid business results in Asia. In total, the jury panel awarded one Grand Prix, five golds, five silvers and five bronzes. 

Five special awards were also given honouring specific areas of excellence:  The Market Pioneer Award, The Research Excellence Award, The Channel Thinking Award, The Local Hero Award and The Asia First Award.

Created by Sweden’s Forsman & Bodenfors, SK-II’s campaign took on the cause of unmarried women in China. Nicole McMillan, vice president of marketing at The Wrigley Company APAC and the Warc awards jury chair, praised its boldness in taking a very distinct position.

“Taking a taboo subject can be fraught with danger, however SK-II managed to navigate these complexities to construct a strategy and narrative that has struck accord with consumers and judges alike," she said.

This year’s awards saw nearly 200 entries from 17 countries across Asia, which were judged by panel of 25 agency and client-side industry professionals. 

Warc prize for Asian Strategy 2017 winners

Campaign Brand Brand owner Lead agency Country Award
Grand Prix
The Marriage Market Takeover SK-II P&G Forsman & Bodenfors China Grand Prix + Research Excellence Special Award
Gold
The next-gen is ready Vodafone Business Services Vodafone India Ogilvy & Mather India Gold + Pioneer Special Award
Making shampoos an office supply in Japan Clear Unilever ADK Tokyo Japan Gold + Asia First Special Award
When embracing dirt became an act of faith Surf Excel Unilever MullenLowe Lintas Group India/Pakistan Gold
The First Hello Elevit Bayer PHD China China Gold
The Job Switch The Akanksha Foundation The Akanksha Foundation Ogilvy & Mather India Gold + Local Hero Special Award
Silver
Use Dipper at night Tata Motors Tata Motors Rediffusion Y&R India Silver + Channel Thinking Special Award
Winning the 4G race without 4G  Vodafone India Vodafone India Ogilvy & Mather India Silver
The Levi's campaign that Levi's didn't create Levi's Levi's OMD China China Silver
ManulifeMOVE launch ManulifeMOVE Manulife Mcgarrybowen Hong Kong, Dentsu Hong Kong Hong Kong Silver
Launching jeans in India Durex Reckitt Benckiser Havas Worldwide India Silver
Bronze
Roads that honk HP Lubricants Hindustan Petroleum Leo Burnett India India Bronze
From anonymous call to eponymous glory Premier Futsal Premier Futsal Management DDB Mudra Group India Bronze
Saroj, the leader Colour Academy Asian Paints Ogilvy & Mather, Asian Paints India Bronze
IsThereAProblemOfficer.ph Metro Manila Development Authority Metro Manila Development Authority McCann Worldgroup Philippines Philippines Bronze
Deliver the love Amazon Amazon Ogilvy & Mather India Bronze

 

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