SK-II’s ‘The Marriage Market Takeover’ was the Grand Prix winner at this year’s Warc Asian Strategy awards.
Unveiled yesterday, the list of 16 winners is dominated by India, which took home 10 awards, including a gold that also ran in Pakistan. China was next with three awards.
The awards celebrate the best strategic campaigns that have driven solid business results in Asia. In total, the jury panel awarded one Grand Prix, five golds, five silvers and five bronzes.
Five special awards were also given honouring specific areas of excellence: The Market Pioneer Award, The Research Excellence Award, The Channel Thinking Award, The Local Hero Award and The Asia First Award.
Created by Sweden’s Forsman & Bodenfors, SK-II’s campaign took on the cause of unmarried women in China. Nicole McMillan, vice president of marketing at The Wrigley Company APAC and the Warc awards jury chair, praised its boldness in taking a very distinct position.
“Taking a taboo subject can be fraught with danger, however SK-II managed to navigate these complexities to construct a strategy and narrative that has struck accord with consumers and judges alike," she said.
This year’s awards saw nearly 200 entries from 17 countries across Asia, which were judged by panel of 25 agency and client-side industry professionals.
Warc prize for Asian Strategy 2017 winners
|Campaign||Brand||Brand owner||Lead agency||Country||Award|
|The Marriage Market Takeover||SK-II||P&G||Forsman & Bodenfors||China||Grand Prix + Research Excellence Special Award|
|The next-gen is ready||Vodafone Business Services||Vodafone India||Ogilvy & Mather||India||Gold + Pioneer Special Award|
|Making shampoos an office supply in Japan||Clear||Unilever||ADK Tokyo||Japan||Gold + Asia First Special Award|
|When embracing dirt became an act of faith||Surf Excel||Unilever||MullenLowe Lintas Group||India/Pakistan||Gold|
|The First Hello||Elevit||Bayer||PHD China||China||Gold|
|The Job Switch||The Akanksha Foundation||The Akanksha Foundation||Ogilvy & Mather||India||Gold + Local Hero Special Award|
|Use Dipper at night||Tata Motors||Tata Motors||Rediffusion Y&R||India||Silver + Channel Thinking Special Award|
|Winning the 4G race without 4G||Vodafone India||Vodafone India||Ogilvy & Mather||India||Silver|
|The Levi's campaign that Levi's didn't create||Levi's||Levi's||OMD China||China||Silver|
|ManulifeMOVE launch||ManulifeMOVE||Manulife||Mcgarrybowen Hong Kong, Dentsu Hong Kong||Hong Kong||Silver|
|Launching jeans in India||Durex||Reckitt Benckiser||Havas Worldwide||India||Silver|
|Roads that honk||HP Lubricants||Hindustan Petroleum||Leo Burnett India||India||Bronze|
|From anonymous call to eponymous glory||Premier Futsal||Premier Futsal Management||DDB Mudra Group||India||Bronze|
|Saroj, the leader||Colour Academy||Asian Paints||Ogilvy & Mather, Asian Paints||India||Bronze|
|IsThereAProblemOfficer.ph||Metro Manila Development Authority||Metro Manila Development Authority||McCann Worldgroup Philippines||Philippines||Bronze|
|Deliver the love||Amazon||Amazon||Ogilvy & Mather||India||Bronze|