Rhandell Rubio
Apr 18, 2011

Waggener Edstrom appointed AOR for HK Education City

HONG KONG - Waggener Edstrom Worldwide (WE) today announced that its has been tapped as the agency-of-record for Hong Kong Education City (HKEdCity), after previously handling project-based work for the client.

Winnie Lai, vice-president, Greater China at WE

WE started working with HKEdCity in 2008 on a project basis, including the Teaching Resources Award Scheme, Online Question Bank and an anti-drug website promotion.

With the new retainer, WE will be responsible for providing strategic communications counseling, media relations and stakeholder engagement. The agency will also support HKEdCity in major events including Learning and Teaching Expo 2011 and Teaching Resources Award Scheme 2011.

HKEdCity is...

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