Faaez Samadi
Mar 23, 2017

VML launches centre of excellence with Singapore EDB

Centre will focus on guiding clients and partners through digital transformation.

Tripti Lochan
Tripti Lochan

VML today announced the launch of its centre of excellence (COE) for platforms and experiences in Singapore, together with the support of the country’s Economic Development Board.

Over the next three years, the COE will seek to strengthen digital capabilities and help clients benefit from VML’s best practices around digital transformation.

At least 40 new hires will be made through the COE, in the areas of user experience, analytics, e-commerce and digital consulting. Senior leaders within VML’s global network will help mentor the new arrivals.

“The establishment of the centre of excellence is a significant step in us being able to develop talent, best practices, industry standards, which all come together to deliver the best experiences to our clients’ consumers,” said Tripti Lochan, CEO of VML Southeast Asia and India. “Having the EDB partner with us in driving this is a great show of faith and an exciting opportunity for us to develop local talent in Singapore to service regional and global client needs.”

WPP-owned VML expects its platforms and experiences practice to contribute more than 40 percent of the agency’s revenues.

The practice has led digital transformation initiatives for regional brands including Ford, INSEAD, Mediacorp, Kotak Mahindra Bank & DSP Blackrock.

Clarence Chua, EBD director of professional services, said: “As marketing services providers continue to transform their offerings, EDB is committed to working with them to build the capacity and capabilities.

“We are truly excited that VML is growing its platforms and experience business through a centre of excellence here, tapping on our talent pool to drive digital transformation of brands.”

The COE is one of three globally that VML is setting up, with the others in London and the Kansas City in the US. 

Related Articles

Just Published

23 minutes ago

Bad dad? Cute ad

A toddler's first steps take him right out onto the city streets in this ad for Orange France and Apple by Publicis Conseil. But where's his dad?

1 hour ago

‘Design thinking’ cradles VMLY&R in a tough year

AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?

1 hour ago

PRHK launches 2021 Young Lions competition

Open to HK agency employees of 30 years of age or younger, the competition will provide budding professionals a chance to shine on the global Cannes stage.

4 hours ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.