Vivaki China strengthens digital management with new appointments

Wang will be responsible for developing and driving a centralised digital trading platform under Vivaki China, reporting to Li Yifei, Vivaki's country chair for Greater China who also serves as acting CEO of Vivaki China.

By leveraging the buying scale and expertise in digital media assets across Vivaki, including Zenith Optimedia, Starcom Mediavest, Razorfish and Digitas, Wang will lead the team to consolidate digital negotiations and buying models.

Qiao's role will be driving innovation projects and developing new products and strategies to strengthen Vivaki's core digital offering. He will report to both Li and Curt Hecht, global CEO of Vivaki Nerve Center.

Both bring over a decade of experience in digital marketing.

"With their expertise and professionalism, Vivaki's digital leadership will be secured. We're confident that they'll be instrumental in delivering value to our clients," said Li Yifei.

Wang, who resigned from MEC Interaction as general manager last year, started her career in China with Y&R Wunderman in 2003.

Qiao spent six years at Ogilvy One, leading a digital consulting team that developed digital marketing solutions to a dozen multinational and local clients. He also worked at Motorola and Nokia in the field of digital marketing platform planning and development.